Marketing & Public Relations

The communications office is responsible for marketing, public relations, public website, social media coordination and branding for the college. Projects include recruitment material, press releases and constituent communications.

 

Starting a new social media account:

  1. Complete checklist:
    • Platform: Facebook/Twitter/Instagram
    • Audience: who will you be targeting
    • Management: who will be posting/who will provide oversight
    • Purpose: what is your message/what are your goals
  2. Meet with Director of Public Relations
  3. Discuss best platform options
    • Facebook – page or group
    • Twitter
    • Instagram
  4. Communications Office will provide next steps

Resources

Social Media Guidelines and Best Practices
Detailed Plan and Expectations – Campus
MC Internal Social Media Workflow

Directory Information
Submit your info for use on the college’s website.

Order Business Cards & MC Stationery
Employees can order cards, letterhead and envelopes the Baker Bros Printing online portal. Credit card required to place order.

Order Nametags and Office Signage
Contact Atelier Design & Print for MC magnetic nametags, office and cubicle signs.

Publicity Photo
Communications will email out a schedule for faculty and staff to get new photos taken at the start of each semester.

MC Digital Letterhead

McPherson College Brand Guidelines (June 2019)

Please refer to the brand guidelines for appropriate use of logos.

Logos for print use (CMYK):

MC-logo-stacked-CMYK

MC-logo-CMYK

MC-logo-square-CMYK

Logos for online use (RGB):

MC-logo-stacked-RGB

MC-logo-RGB

MC-logo-square-RGB

MC Bulldog Graphic Standards 2017.pdf

To request Bulldog artwork for vendors, please contact [email protected] with details of the application including size and number of colors.