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The Marketing and Communications Office produces and manages the college’s print and electronic media and branding guidelines for public-facing material. Please contact us if you need assistance with the design and production of any print, website, email, social media, photography or video marketing and communication projects.

Colleen Gustafson
Brian Lundberg

 

Starting a new social media account:

  1. Complete checklist:
    • Platform: Facebook/Twitter/Instagram
    • Audience: who will you be targeting
    • Management: who will be posting/who will provide oversight
    • Purpose: what is your message/what are your goals
  2. Meet with New Media Manager or Director of Public Relations
  3. Discuss best platform options
    • Facebook – page or group
    • Twitter
    • Instagram
  4. Marketing/PR Office will provide next steps

Resources

Social Media Guidelines and Best Practices
Detailed Plan and Expectations – Campus
MC Internal Social Media Workflow

Directory Information
Submit your info for use on the college’s website, nametags, office name plate and building directory.

Order Business Cards
Ordered in quantity of 250. Billed to your department.

Publicity Photo
New employees can schedule a time with Colleen Gustafson (gustafsc@mcpherson.edu or ext 2426). Current employees can have their photo retaken during the afternoon of the first Tuesday of each month.

McPherson College Brand Guidelines (June 2019)

Please refer to the brand guidelines for appropriate use of logos.

Logos for print use (CMYK):

MC-logo-stacked-CMYK

MC-logo-CMYK

MC-logo-square-CMYK

 

Logos for online use (RGB):

MC-logo-stacked-RGB

MC-logo-RGB

MC-logo-square-RGB

 

MC Bulldog Graphic Standards 2017.pdf

To request Bulldog artwork for vendors, please contact marketing@mcpherson.edu with details of the application including size and number of colors.